82 gifting occasions across the UK and US, each with the date you must order by and the date outreach should start. The dates are the easy part. The deadlines behind them are what decide the sale.
The occasion date minus production and shipping runway. The last day an order can be placed and still arrive in time.
Order By minus six weeks, which is roughly how long a corporate buyer needs to evaluate, circulate internally and get budget signed off.
Peak season runs longer. An occasion needing 35 days of runway in March can need 50 or more in December, because every production queue is full.
Lunar occasions have no fixed civil rule. 14 entries are marked APPROX and should be confirmed locally before committing capacity.
If outreach starts after Order By, you are selling into next year.
The calendar below is sorted so the deadline, not the celebration, drives the plan.
| Date | Occasion | Market | Category | Order by | Outreach opens |
|---|---|---|---|---|---|
| 1 Jan2026 | New Year / Q1 KickoffNew-year client thank-yous and team kickoff kits; must ship before the holiday shutdown | BOTH | CommercialBoth | 27 Nov 202535d runway | 16 Oct 2025 |
| 19 Jan2026 | Martin Luther King Jr. DayDEI programming support; pairs with team volunteering days | US | Public HolidayEmployees | 22 Dec 202528d runway | 10 Nov 2025 |
| 1 Feb2026 | Black History Month (US)Month-long ERG programming; source from Black-owned suppliers | US | DEI / AwarenessEmployees | 21 Dec 202542d runway | 9 Nov 2025 |
| 14 Feb2026 | Valentine's DayClient appreciation sweets and edible hampers; high sell-through, short window | BOTH | CommercialBoth | 10 Jan 202635d runway | 29 Nov 2025 |
| 16 Feb2026 | Presidents DayLong-weekend recognition; modest spend | US | Public HolidayEmployees | 19 Jan 202628d runway | 8 Dec 2025 |
| 17 Feb2026APPROX | Lunar New YearRed envelope and hamper gifting for APAC teams, partners and suppliers | BOTH | Cultural / ReligiousBoth | 6 Jan 202642d runway | 25 Nov 2025 |
| 17 Feb2026APPROX | Ramadan beginsIftar hampers and date gift boxes for Muslim colleagues and MEA partners | BOTH | Cultural / ReligiousBoth | 6 Jan 202642d runway | 25 Nov 2025 |
| 3 Mar2026APPROX | HoliIndia-based teams and GCCs; sweets boxes and colour kits | BOTH | Cultural / ReligiousEmployees | 20 Jan 202642d runway | 9 Dec 2025 |
| 6 Mar2026 | Employee Appreciation DayThe clearest employee-gifting trigger in the calendar; whole-team kits | BOTH | WorkplaceEmployees | 30 Jan 202635d runway | 19 Dec 2025 |
| 8 Mar2026 | International Womens DayERG events and recognition gifts; strong demand for women-owned sourcing | BOTH | DEI / AwarenessEmployees | 1 Feb 202635d runway | 21 Dec 2025 |
| 15 Mar2026 | Mothers Day (UK)Falls three weeks before Easter, so the UK date moves yearly and differs from the US one | UK | CommercialEmployees | 15 Feb 202628d runway | 4 Jan 2026 |
| 17 Mar2026 | St Patricks DayOffice social and hospitality gifting; strongest in IE and UK offices | BOTH | Cultural / ReligiousBoth | 17 Feb 202628d runway | 6 Jan 2026 |
| 19 Mar2026APPROX | Eid al-FitrPremium hampers for Muslim staff and Gulf clients; closes Ramadan | BOTH | Cultural / ReligiousBoth | 5 Feb 202642d runway | 25 Dec 2025 |
| 5 Apr2026 | EasterChocolate and edible gifting peak; heavy UK office demand | BOTH | Cultural / ReligiousBoth | 1 Mar 202635d runway | 18 Jan 2026 |
| 22 Apr2026 | Administrative Professionals DayReliable recurring recognition spend, usually on the EA or office-manager budget | BOTH | WorkplaceEmployees | 25 Mar 202628d runway | 11 Feb 2026 |
| 22 Apr2026 | Earth DaySustainable and plastic-free gifting; sells the eco range specifically | BOTH | DEI / AwarenessBoth | 11 Mar 202642d runway | 28 Jan 2026 |
| 4 May2026 | Early May Bank HolidayUK long weekend; team socials and summer kickoff | UK | Public HolidayEmployees | 6 Apr 202628d runway | 23 Feb 2026 |
| 5 May2026 | Cinco de MayoOffice celebration and hospitality kits | US | Cultural / ReligiousEmployees | 7 Apr 202628d runway | 24 Feb 2026 |
| 10 May2026 | Mothers Day (US)Parental recognition; distinct from the UK date in March | US | CommercialEmployees | 12 Apr 202628d runway | 1 Mar 2026 |
| 11 May2026 | Mental Health Awareness WeekWellbeing boxes and self-care kits; HR-budget led | UK | DEI / AwarenessEmployees | 30 Mar 202642d runway | 16 Feb 2026 |
| 25 May2026 | Memorial DayUS summer kickoff; outdoor and BBQ-themed branded kit | US | Public HolidayEmployees | 27 Apr 202628d runway | 16 Mar 2026 |
| 25 May2026 | Spring Bank HolidayUK long weekend ahead of summer | UK | Public HolidayEmployees | 27 Apr 202628d runway | 16 Mar 2026 |
| 1 Jun2026 | Pride MonthMonth-long ERG activity; buyers expect authentic partners and donation-linked ranges, so sourcing starts early | BOTH | DEI / AwarenessBoth | 6 Apr 202656d runway | 23 Feb 2026 |
| 19 Jun2026 | JuneteenthA US federal holiday since 2021; ERG programming and Black-owned sourcing | US | Public HolidayEmployees | 8 May 202642d runway | 27 Mar 2026 |
| 21 Jun2026 | Fathers DayParental recognition; same date in the UK and US | BOTH | CommercialEmployees | 24 May 202628d runway | 12 Apr 2026 |
| 4 Jul2026 | Independence DayLargest US summer client-gifting moment; branded outdoor kit and drinkware | US | Public HolidayBoth | 30 May 202635d runway | 18 Apr 2026 |
| 31 Aug2026 | Summer Bank HolidayLast UK long weekend before Q4; a good pre-peak touchpoint | UK | Public HolidayEmployees | 3 Aug 202628d runway | 22 Jun 2026 |
| 7 Sep2026 | Labor DayUS back-to-work reset; onboarding kits as headcount ramps for Q4 | US | Public HolidayEmployees | 3 Aug 202635d runway | 22 Jun 2026 |
| 11 Sep2026APPROX | Rosh HashanahJewish New Year; honey and apple hampers, a strong client-gifting convention | BOTH | Cultural / ReligiousBoth | 31 Jul 202642d runway | 19 Jun 2026 |
| 28 Sep2026 | National Inclusion WeekUK D&I programming week; ERG merch and event kit | UK | DEI / AwarenessEmployees | 17 Aug 202642d runway | 6 Jul 2026 |
| 1 Oct2026 | Black History Month (UK)The UK observes this in October, not February; a common scheduling mistake worth avoiding | UK | DEI / AwarenessEmployees | 20 Aug 202642d runway | 9 Jul 2026 |
| 10 Oct2026 | World Mental Health DayWellbeing gifting on the HR and benefits budget | BOTH | DEI / AwarenessEmployees | 5 Sep 202635d runway | 25 Jul 2026 |
| 31 Oct2026 | HalloweenOffice social spend; low value, high volume | BOTH | CommercialEmployees | 3 Oct 202628d runway | 22 Aug 2026 |
| 8 Nov2026APPROX | DiwaliMajor corporate gifting season for Indian teams, GCCs and suppliers; sweets and lamp sets | BOTH | Cultural / ReligiousBoth | 20 Sep 202649d runway | 9 Aug 2026 |
| 11 Nov2026 | Remembrance DayCommemorative rather than celebratory, so keep any gifting understated | UK | Public HolidayEmployees | 7 Oct 202635d runway | 26 Aug 2026 |
| 11 Nov2026 | Veterans DayVeteran ERG recognition; pairs with veteran-owned sourcing | US | Public HolidayEmployees | 7 Oct 202635d runway | 26 Aug 2026 |
| 26 Nov2026 | ThanksgivingPeak US client-gifting moment; many brands gift here rather than in December to stand out | US | Public HolidayBoth | 1 Oct 202656d runway | 20 Aug 2026 |
| 3 Dec2026 | International Day of Persons with DisabilitiesAccessibility programming, where accessible packaging matters as much as the gift | BOTH | DEI / AwarenessEmployees | 29 Oct 202635d runway | 17 Sep 2026 |
| 4 Dec2026APPROX | HanukkahRuns alongside the Christmas peak; inclusive December programmes need both | BOTH | Cultural / ReligiousBoth | 16 Oct 202649d runway | 4 Sep 2026 |
| 25 Dec2026 | ChristmasThe biggest corporate gifting event of the year; production queues fill by September, making this the earliest-booking occasion on the calendar | BOTH | Cultural / ReligiousBoth | 16 Oct 202670d runway | 4 Sep 2026 |
| 26 Dec2026 | Boxing DayPart of the UK Christmas shutdown, so plan it with Christmas rather than separately | UK | Public HolidayEmployees | 17 Oct 202670d runway | 5 Sep 2026 |
| 1 Jan2027 | New Year / Q1 KickoffNew-year client thank-yous and team kickoff kits; must ship before the holiday shutdown | BOTH | CommercialBoth | 27 Nov 202635d runway | 16 Oct 2026 |
| 18 Jan2027 | Martin Luther King Jr. DayDEI programming support; pairs with team volunteering days | US | Public HolidayEmployees | 21 Dec 202628d runway | 9 Nov 2026 |
| 1 Feb2027 | Black History Month (US)Month-long ERG programming; source from Black-owned suppliers | US | DEI / AwarenessEmployees | 21 Dec 202642d runway | 9 Nov 2026 |
| 6 Feb2027APPROX | Lunar New YearRed envelope and hamper gifting for APAC teams, partners and suppliers | BOTH | Cultural / ReligiousBoth | 26 Dec 202642d runway | 14 Nov 2026 |
| 7 Feb2027APPROX | Ramadan beginsIftar hampers and date gift boxes for Muslim colleagues and MEA partners | BOTH | Cultural / ReligiousBoth | 27 Dec 202642d runway | 15 Nov 2026 |
| 14 Feb2027 | Valentine's DayClient appreciation sweets and edible hampers; high sell-through, short window | BOTH | CommercialBoth | 10 Jan 202735d runway | 29 Nov 2026 |
| 15 Feb2027 | Presidents DayLong-weekend recognition; modest spend | US | Public HolidayEmployees | 18 Jan 202728d runway | 7 Dec 2026 |
| 5 Mar2027 | Employee Appreciation DayThe clearest employee-gifting trigger in the calendar; whole-team kits | BOTH | WorkplaceEmployees | 29 Jan 202735d runway | 18 Dec 2026 |
| 7 Mar2027 | Mothers Day (UK)Falls three weeks before Easter, so the UK date moves yearly and differs from the US one | UK | CommercialEmployees | 7 Feb 202728d runway | 27 Dec 2026 |
| 8 Mar2027 | International Womens DayERG events and recognition gifts; strong demand for women-owned sourcing | BOTH | DEI / AwarenessEmployees | 1 Feb 202735d runway | 21 Dec 2026 |
| 9 Mar2027APPROX | Eid al-FitrPremium hampers for Muslim staff and Gulf clients; closes Ramadan | BOTH | Cultural / ReligiousBoth | 26 Jan 202742d runway | 15 Dec 2026 |
| 17 Mar2027 | St Patricks DayOffice social and hospitality gifting; strongest in IE and UK offices | BOTH | Cultural / ReligiousBoth | 17 Feb 202728d runway | 6 Jan 2027 |
| 22 Mar2027APPROX | HoliIndia-based teams and GCCs; sweets boxes and colour kits | BOTH | Cultural / ReligiousEmployees | 8 Feb 202742d runway | 28 Dec 2026 |
| 28 Mar2027 | EasterChocolate and edible gifting peak; heavy UK office demand | BOTH | Cultural / ReligiousBoth | 21 Feb 202735d runway | 10 Jan 2027 |
| 22 Apr2027 | Earth DaySustainable and plastic-free gifting; sells the eco range specifically | BOTH | DEI / AwarenessBoth | 11 Mar 202742d runway | 28 Jan 2027 |
| 28 Apr2027 | Administrative Professionals DayReliable recurring recognition spend, usually on the EA or office-manager budget | BOTH | WorkplaceEmployees | 31 Mar 202728d runway | 17 Feb 2027 |
| 3 May2027 | Early May Bank HolidayUK long weekend; team socials and summer kickoff | UK | Public HolidayEmployees | 5 Apr 202728d runway | 22 Feb 2027 |
| 5 May2027 | Cinco de MayoOffice celebration and hospitality kits | US | Cultural / ReligiousEmployees | 7 Apr 202728d runway | 24 Feb 2027 |
| 9 May2027 | Mothers Day (US)Parental recognition; distinct from the UK date in March | US | CommercialEmployees | 11 Apr 202728d runway | 28 Feb 2027 |
| 10 May2027 | Mental Health Awareness WeekWellbeing boxes and self-care kits; HR-budget led | UK | DEI / AwarenessEmployees | 29 Mar 202742d runway | 15 Feb 2027 |
| 31 May2027 | Memorial DayUS summer kickoff; outdoor and BBQ-themed branded kit | US | Public HolidayEmployees | 3 May 202728d runway | 22 Mar 2027 |
| 31 May2027 | Spring Bank HolidayUK long weekend ahead of summer | UK | Public HolidayEmployees | 3 May 202728d runway | 22 Mar 2027 |
| 1 Jun2027 | Pride MonthMonth-long ERG activity; buyers expect authentic partners and donation-linked ranges, so sourcing starts early | BOTH | DEI / AwarenessBoth | 6 Apr 202756d runway | 23 Feb 2027 |
| 19 Jun2027 | JuneteenthA US federal holiday since 2021; ERG programming and Black-owned sourcing | US | Public HolidayEmployees | 8 May 202742d runway | 27 Mar 2027 |
| 20 Jun2027 | Fathers DayParental recognition; same date in the UK and US | BOTH | CommercialEmployees | 23 May 202728d runway | 11 Apr 2027 |
| 4 Jul2027 | Independence DayLargest US summer client-gifting moment; branded outdoor kit and drinkware | US | Public HolidayBoth | 30 May 202735d runway | 18 Apr 2027 |
| 30 Aug2027 | Summer Bank HolidayLast UK long weekend before Q4; a good pre-peak touchpoint | UK | Public HolidayEmployees | 2 Aug 202728d runway | 21 Jun 2027 |
| 6 Sep2027 | Labor DayUS back-to-work reset; onboarding kits as headcount ramps for Q4 | US | Public HolidayEmployees | 2 Aug 202735d runway | 21 Jun 2027 |
| 27 Sep2027 | National Inclusion WeekUK D&I programming week; ERG merch and event kit | UK | DEI / AwarenessEmployees | 16 Aug 202742d runway | 5 Jul 2027 |
| 1 Oct2027 | Black History Month (UK)The UK observes this in October, not February; a common scheduling mistake worth avoiding | UK | DEI / AwarenessEmployees | 20 Aug 202742d runway | 9 Jul 2027 |
| 1 Oct2027APPROX | Rosh HashanahJewish New Year; honey and apple hampers, a strong client-gifting convention | BOTH | Cultural / ReligiousBoth | 20 Aug 202742d runway | 9 Jul 2027 |
| 10 Oct2027 | World Mental Health DayWellbeing gifting on the HR and benefits budget | BOTH | DEI / AwarenessEmployees | 5 Sep 202735d runway | 25 Jul 2027 |
| 29 Oct2027APPROX | DiwaliMajor corporate gifting season for Indian teams, GCCs and suppliers; sweets and lamp sets | BOTH | Cultural / ReligiousBoth | 10 Sep 202749d runway | 30 Jul 2027 |
| 31 Oct2027 | HalloweenOffice social spend; low value, high volume | BOTH | CommercialEmployees | 3 Oct 202728d runway | 22 Aug 2027 |
| 11 Nov2027 | Remembrance DayCommemorative rather than celebratory, so keep any gifting understated | UK | Public HolidayEmployees | 7 Oct 202735d runway | 26 Aug 2027 |
| 11 Nov2027 | Veterans DayVeteran ERG recognition; pairs with veteran-owned sourcing | US | Public HolidayEmployees | 7 Oct 202735d runway | 26 Aug 2027 |
| 25 Nov2027 | ThanksgivingPeak US client-gifting moment; many brands gift here rather than in December to stand out | US | Public HolidayBoth | 30 Sep 202756d runway | 19 Aug 2027 |
| 3 Dec2027 | International Day of Persons with DisabilitiesAccessibility programming, where accessible packaging matters as much as the gift | BOTH | DEI / AwarenessEmployees | 29 Oct 202735d runway | 17 Sep 2027 |
| 24 Dec2027APPROX | HanukkahRuns alongside the Christmas peak; inclusive December programmes need both | BOTH | Cultural / ReligiousBoth | 5 Nov 202749d runway | 24 Sep 2027 |
| 25 Dec2027 | ChristmasThe biggest corporate gifting event of the year; production queues fill by September, making this the earliest-booking occasion on the calendar | BOTH | Cultural / ReligiousBoth | 16 Oct 202770d runway | 4 Sep 2027 |
| 26 Dec2027 | Boxing DayPart of the UK Christmas shutdown, so plan it with Christmas rather than separately | UK | Public HolidayEmployees | 17 Oct 202770d runway | 5 Sep 2027 |
No occasions match those filters.
Sort by the outreach column, not the occasion date. Anything whose window opens in the next six weeks belongs in this month's campaign, regardless of how far away the celebration is.
Employee-facing occasions go to HR, People and Rewards. Client-facing ones go to marketing and sales leadership. Sending both to the same list is what makes gifting outreach read as generic.
An occasion tells you when. A hiring surge or a new People lead tells you who. Accounts carrying both convert at a different rate from either alone.
February through August carries onboarding, anniversaries, awareness months and workplace milestones. Those are the ones that flatten a seasonal revenue curve.
These are category-typical runways, not a quote from your supplier. Bespoke, imported or heavily personalised items run longer. Treat Order By as the latest safe date, then subtract your own production reality.
Order By is the occasion date minus the production and shipping runway for that occasion. It is the last day a buyer can place an order and still receive the gifts in time. Everyone already knows when Christmas is. The date that actually governs the sale is the one where artwork has to be signed off, and that is what this column gives you.
Outreach Opens is the Order By date minus six weeks, which is roughly how long a corporate buyer takes to evaluate a vendor, circulate options internally, and get budget approved. Reaching out after this date means competing against a decision that has already started.
Print, embroidery and fulfilment queues back up during peak season. An occasion that needs 35 days of runway in March can need 50 or more in December, because every other gifting brand is in the same production queue.
Occasions that follow lunar calendars, such as Diwali, Eid and Lunar New Year, have no fixed civil rule and are listed per year. 14 entries across 2026 and 2027 are marked approximate and should be confirmed against a local source before you commit production capacity to them.
Yes. Each occasion is tagged UK, US or BOTH. Public holidays and awareness months differ between the two markets, so filter to the market you sell into rather than working from the full list.
Fixed and rule-based dates such as Thanksgiving or the late May bank holiday resolve automatically each year. Lunar dates are reviewed and re-verified annually.
We build and run the outbound system that works these dates: segmented lists, timed campaigns, and replies qualified before they reach your calendar.
See how it works