Lead Generation

Lead generation for corporate gifting brands.

We build and run the outbound system that produces 10 to 20 qualified B2B conversations a month, so your revenue stops depending on the festive quarter.

01

The Short Answer

Corporate gifting brands generate B2B leads by running a segment first outbound system, not by sending more email.

Two or three defined buyer segments. Verified decision maker lists for each. Sending from dedicated secondary domains rather than your primary business domain. Campaigns matched to specific buying triggers. Replies answered within the hour. Scalix Labs builds and runs that system as a managed service.

02

The Real Problem

Gifting brands rarely have a product problem. They have a broken growth engine.

Revenue Spikes Then Flatlines

Orders cluster around the festive window with nothing running in the quiet months.

No Forecast You Can Trust

Deal flow depends on referrals and repeat buyers rather than a repeatable motion.

Long, Uphill Sales Cycles

Outreach lands on companies with no active buying trigger, so every conversation starts cold.

Emails Stop Reaching Inboxes

Volume sent from the primary domain burns sending reputation and lands you in spam.

Outbound isn't broken. Unstructured outbound is.

You don't need more volume. You need a controlled, signal driven system.

03

What We Run

Channel 01

Segment First Cold Email

We define clear buyer segments rather than blasting a list. HR and rewards leads buying employee recognition are a different sale from a marketing head buying client gifts, and one catalog email cannot serve both. Around 6,000 emails a month across regular and intent campaigns.

Channel 02

Intent Based Targeting

We track live buying signals and time outreach to them: hiring surges, office expansions, HR leadership changes and onboarding waves. Relevance beats volume at every list size, and it shortens the cycle.

Channel 03

LinkedIn Outreach

400 targeted connections a month to decision makers, structured DM follow ups, and 12 posts a month building authority so your name is familiar before the email lands.

Channel 04

Protected Sending Infrastructure

Dedicated secondary domains, three mailboxes each, 25 to 30 sends per mailbox per day, with SPF, DKIM and DMARC configured before launch. Your primary domain never carries cold volume.

04

Measured

HR & Admin Targeting

A structured, segment first outbound campaign targeting decision makers across selected industries. Controlled, infrastructure safe, personalized outbound rather than bulk sending.

0Decision Makers Reached
0Total Replies
5.09%Reply Rate
52.6%Positive Reply Rate
0Qualified Positive Conversations
05

First 30 Days

Week 1

Strategy & Infrastructure

Offer deep dive, ICP refinement, domain & inbox setup, and authentication configuration (SPF/DKIM/DMARC).

Week 2

Data & Segmentation

Industry segmentation, intent trigger mapping, and verified list building.

Week 3

Messaging & Warm-Up

Sequence creation, personalization frameworks, and deliverability ramp.

Week 4

Launch & Qualify

Multi channel outreach goes live. We manage replies, qualify prospects, and deliver calendar ready opportunities.

Month One Builds The System

Judge output on months two and three, once sending reputation has ramped and both motions are running at volume.

06

Who This Is For

We only serve corporate gifting brands. That focus is why the segments and triggers are already built.

Good Fit
  • Corporate gifting, promotional merchandise or hamper brands
  • Roughly 1 to 20 crore ARR
  • Five or more years in business
  • A diverse catalog rather than a single product line
  • Someone in house who can take qualified calls
Not A Fit
  • Single product novelty sellers
  • Under five years old or fewer than three people
  • General retailers with no corporate gifting offer
  • Anyone wanting a one off list rather than a running system
07

Questions

Who does Scalix Labs work with?

Established corporate gifting, promotional merchandise and hamper brands, typically between 1 and 20 crore ARR, in business five years or more. We only serve gifting brands, which is why our segments, messaging and buying triggers are already built rather than researched from scratch on your account.

How long before we see qualified conversations?

Weeks one to three are infrastructure: domains, inboxes, authentication, segmentation and list building. Campaigns launch in week four. Judge the system on month two and month three output, because sending reputation has to ramp before volume is safe.

How many qualified leads should we expect per month?

Ten to twenty qualified conversations a month from month two onward, at roughly 6,000 emails a month across regular and intent-based campaigns. Reply rates typically land between 1 and 6 percent depending on segment and offer.

Will this damage our domain reputation?

No, because we never send from your primary domain. Outreach runs on dedicated secondary domains with three mailboxes each, capped at 25 to 30 sends per mailbox per day, with SPF, DKIM and DMARC configured before anything goes out.

How is this different from buying a lead list?

A list is data. This is a running system: segmentation, sending infrastructure, intent monitoring, sequence management and reply qualification. We hand over calendar-ready conversations, not spreadsheets.

What do you need from us to start?

An offer deep dive, access to configure sending domains, and someone on your side who can take qualified calls. We handle targeting, infrastructure, copy, sending and reply qualification.

Ready to Scale?

A 30 minute call: your current pipeline, which segments to open first, and the realistic numbers for your catalog and price point.

Book a Call